Proud to help create better days across Southeast Asia
By Nurul Husna Ahmad Ripaai
Southeast Asia Regulatory Affairs & Nutrition Manager
When I joined Kellogg after 11 years with another strong company, I took a chance and told my boss that, in addition to my role in regulatory affairs and nutrition, I wanted to be involved with Kellogg’s Better Days®. Our social purpose mission of creating Better Days for 3 billion people and the planet by the end of 2030 really speaks to me. I wanted to be part of a company that has this vision … to do something that no one else has done.
My new boss took my goal seriously and offered me the opportunity to help support Kellogg’s Better Days in Southeast Asia, specifically leading the work in Malaysia and Thailand, and supporting the Singapore-based team. Soon after, the COVID-19 pandemic hit, and we’ve been hard at work fulfilling our mission by continuing to help feed people in need.
In Southeast Asia, Kellogg makes a variety of cereals and has a large Pringles® plant. To date, we’ve donated more than half a million servings of food to impacted communities.
- In Malaysia, we shared Pringles, rice, flour and canned foods with underprivileged communities near our Enstek plant. Most recently, we partnered with The Lost Food Project to distribute breakfast packs to 5,000 frontline workers at hospitals and one of the largest vaccination centers in Kuala Lumpur.
- In Thailand, our Rayong plant recently collaborated with the Global FoodBanking Network and Scholars of Sustenance to provide nutritious breakfasts to more than 180 low-income communities across Bangkok and remote areas of Thailand.
- In Singapore, we’ve donated over 100,000 servings of cereal to frontline workers, migrant workers, seniors and children in need via partnerships with government agencies, hospitals, nongovernmental organizations (NGO) such as the Health Promotion Board, Singapore Red Cross, Changi Hospital, United Women Singapore and ItsRainingRaincoats.
- In addition to providing pandemic relief, we are supporting low-income families through several ongoing initiatives that create sustained impact. Our collaboration with the Central Singapore Community Development Council (CDC) helps donate food to over 1,000 low-income families every month, whilst a recently launched partnership with KidSTART and The Food Bank Singapore provides nutritious breakfast to 4,000 children from low-income families across 32 preschools in Singapore.
These efforts have shown that Kellogg is a company that really cares. Communities hit hard by the pandemic have especially appreciated our support including hospital cleaners and ambulance drivers impacted by our outreach. We’re trying to thank everyone who is making a difference.
Our non-profit partners tell me we are bringing necessary nutrition and smiles to people during these challenging times. These smiles are all I need to keep going.
In the future, we’re hoping to expand our outreach to more schools. We know from other Kellogg regions that breakfast programs provide important nutrition, improve school attendance and can even help create a sense of community at schools. We’re looking forward to amplifying our impact.
You can count on us to continue creating Better Days across Southeast Asia.